Anthem Inc. Marketing Jobs

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Anthem, Inc. Digital Implement Manager in Roanoke, Virginia


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Title: Digital Implement Manager

Preferred Location*: Virginia Beach, VA

*Willing consider other Anthem office locations in the Eastern Time zone

This position will be office based once our offices re-open.

The Digital Implement Manager is responsible for establishing and executing overall Adobe Dynamic Tag Management (DTM), as well as aligning and prioritizing digital implementation duties.

Primary duties may include, but are not limited to:

  • Oversee digital implementation to ensure consistency of reporting enterprise wide.

  • Lead integration of Adobe and ForeSee to launch/maintain survey invite.

  • Support the on-boarding and continued education of the team.


  • Requires a BA/BS in Business or related field,

  • 5+ years of combined experience of data analytics or related field; or any combination of education and experience, which would provide an equivalent background.

  • Experience with the Adobe products (Target, Analytics, Audience Manager)

  • Familiar with Agile Development.

  • Project management experience preferred.

The ideal candidate needs to have strong experience and success setting up and managing marketing across digital platforms, assets and channels resulting in high performing campaigns that incorporate analytics, re-targeting and audience building.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2018 Diversity Inc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran.

REQNUMBER: PS40242-Virginia