Anthem, Inc. Marketing Manager - VA in Richmond, Virginia
SHIFT: Day Job
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Marketing Manager – VA
The selected candidate must be located within Richmond, VA and be available to work from the Anthem office regularly – 2015 Staples Mill Rd.
Responsible for developing state-specific marketing strategies and ensuring the marketing strategy aligns with regional and enterprise-wide strategy.
Primary duties to include but are not limited to:
Translating insights into action,
Building and executing tactical marketing plans;
Partnering with other functional areas of Marketing (Segment, Centers of Excellence, etc.) to ensure alignment;
Serving as a single point of contact on marketing issues and resolution for assigned territory.
Leads development of marketing collateral to support marketing plans.
Coordinates with public relations and senior leadership to support marketing initiatives.
Provides leadership and direction to marketing support and creative staff.
Requires BA/BS degree; 5 years of product marketing experience to include strategic marketing and planning execution or any combination of education and experience. Omni channel marketing experience preferred.
Experience in marketing execution should include content development, working with creative teams developing marketing materials.
Previous leadership experience required, having participated in meetings and presentations to executive leadership.
Healthcare or managed care industry experience is preferred.
Experience with SalesForce or other systems such as Aprimo or WorkFront is required.
Experience working in tandem with other business units such as sales and account management teams is strongly preferred.
Travel required - up to 25%
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.