Anthem, Inc. Digital Product Manager Sr in Norfolk, Virginia
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Digital Product Manager Sr
Location: The selected candidate can report to any Anthem office located within the Eastern Time Zone.
Responsible for the ongoing strategic development of new and existing capabilities of digital products from inception to launch and lifecycle. The ideal candidate has strong experience and success in developing digital marketing, building digital audiences, and integrating marketing across digital platforms.
Primary duties to include, but are not limited to:
Oversee and interpret market research and competitive intelligence to determine ways to competitively enhance product capabilities and digital marketing.
Develop plans that utilize digital marketing capabilities to build audiences and that optimize digital assets and digital channels to achieve a personalized journey that increases members' engagement in a measurable way.
Partners with team members, business stakeholders, and IT to determine the best solutions to enhance functionality and increase user satisfaction and member engagement.
Participate in the Agile Scrum process to ensure product solutions are fulfilled.
Work with the design team to organize and evaluate results from usability studies.
Evaluate how variations in the product design can impact its overall effectiveness.
Oversee the development and maintenance of products as needed.
Requires a BA/BS degree; 5 years of experience in digital product management, digital marketing automation, online audience building, online loyalty programs; or any combination of education and experience, which would provide an equivalent background.
Demonstrated experience in engagement, building and retention of an audience is strongly preferred.
Prior direct to consumer and/or healthcare industry digital marketing experience required.
Scaled agile experience preferred.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.