Anthem, Inc. Marketing Analytics Manager (Member Engagement) in Louisville, Kentucky
SHIFT: Day Job
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
The Member Engagement Marketing Organization is looking for a Marketing Analyst who can combine attention to detail with an understanding of big picture objectives to drive continuous improvement and thought leadership. We are looking for someone to ask questions no one else will ask. Someone who will follow the data to unexpected answers or hypothesis.
The Marketing Analyst will work with a broad range of data sets to include member demographic data, plan utilization information, campaign engagement metrics, digital interaction history, etc. to proactively identify trends and opportunities and turn those insights into actionable recommendations. Primary responsibilities include:
Gathering, analyzing, and summarizing data.
Identifying and monitoring trends.
Developing data-driven strategies to improve member engagement satisfaction, growth, and retention.
Developing measurement plans to determine end-to-end success and value delivery for marketing campaigns.
Reporting findings and opportunities to the entire team.
Requires a BA/BS degree in math, statistics, or other specialized research function requiring the design and use of statistical modeling techniques; 7 years of experience; or any combination of education and experience, which would provide an equivalent background.
Managed Health Care experience preferred.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.